ADVERTISING EFFECTS IN COMPLETE DEMAND SYSTEMS

被引：13

作者：

BAYE, MR

JANSEN, DW

LEE, JW

机构：

[1] TEXAS A&M UNIV SYST,DEPT ECON,COLL STN,TX 77843

[2] KOREA RES INST HUMAN SETTLEMENTS,SEOUL 150010,SOUTH KOREA

来源：

APPLIED ECONOMICS | 1992年 / 24卷 / 10期

关键词：

D O I：

10.1080/00036849200000001

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

A rationale for including advertising in complete demand systems is presented. An advertising analogue of the Slutsky equation is derived, and properties of the expenditure and indirect utility functions characterized. Empirical estimates of a complete demand system incorporating dynamic advertising effects support neoclassical restrictions; we do not reject homogeneity, or symmetry at the 1% level. This represents surprisingly strong support for neoclassical theory relative to prior parametric studies.

引用

页码：1087 / 1096

页数：10

共 22 条

[1] INFORMATION, MULTIPRICE SEARCH, AND COST-OF-LIVING INDEX THEORY [J].