ADVERTISING AND INTRA-INDUSTRY BRAND SHIFT IN THE UNITED-STATES BREWING INDUSTRY

被引：16

作者：

KELTON, CML ^{[1
]}

KELTON, WD ^{[1
]}

机构：

[1] KENT STATE UNIV,KENT,OH 44242

来源：

JOURNAL OF INDUSTRIAL ECONOMICS | 1982年 / 30卷 / 03期

关键词：

D O I：

10.2307/2098220

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

引用

页码：293 / 303

页数：11

共 22 条

[1] STATISTICAL-INFERENCE ABOUT MARKOV-CHAINS [J].

ANDERSON, TW ;

GOODMAN, LA .

ANNALS OF MATHEMATICAL STATISTICS, 1957, 28 (01) :89-110

[2]

ELZINGA K, 1973, IND ORG REV, V1, P101

[3]

ELZINGA KG, 1977, STRUCTURE AM IND, P221

[4]

GRABOWSKI HG, 1977, NBER EXPLORATION WIN, P675

[5] PRODUCT DIFFERENTIATION AND CONCENTRATION IN BREWING INDUSTRY [J].

GREER, DF .

JOURNAL OF INDUSTRIAL ECONOMICS, 1971, 19 (03) :201-219

[6]

GREER DF, 1980, NOV S ADV FOOD SYST

[7] COMPETITION IN BREWING INDUSTRY [J].

HAWKINS, K ;

RADCLIFFE, R .

JOURNAL OF INDUSTRIAL ECONOMICS, 1971, 20 (01) :20-41

[8] ENTROPY, MARKOV PROCESSES AND COMPETITION IN BREWING INDUSTRY [J].

HOROWITZ, A ;

HOROWITZ, I .

JOURNAL OF INDUSTRIAL ECONOMICS, 1968, 16 (03) :196-211

[9] FIRMS IN A DECLINING MARKET - THE BREWING CASE [J].

HOROWITZ, I ;

HOROWITZ, AR .

JOURNAL OF INDUSTRIAL ECONOMICS, 1965, 13 (02) :129-153

[10]

KEITHAHN CF, 1978, BREWING IND

← 1 2 3 →