PRICE AND ADVERTISING SIGNALS OF PRODUCT QUALITY

被引：1131

作者：

MILGROM, P ^{[1
]}

ROBERTS, J ^{[1
]}

机构：

[1] STANFORD UNIV,STANFORD,CA 94305

来源：

关键词：

D O I：

10.1086/261408

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：796 / 821

页数：26

共 28 条

[1]

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[2]

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[3]

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[4]

ENGERS M, 1984, 844 DEP JUST ANT DIV

GROSSMAN, SJ .

HOLMSTROM, B ;

WEISS, L .

[7]

HUGHES P, 1983, SIGNALING DIRECT DIS

[8]

JOHNSEN T, 1976, THESIS CARNEGIE MELL

[9] ADVERTISING AS A SIGNAL [J].

KIHLSTROM, RE ;

RIORDAN, MH .

[10] THE ROLE OF MARKET FORCES IN ASSURING CONTRACTUAL PERFORMANCE [J].

KLEIN, B ;

LEFFLER, KB .