EXPANDING SCOPE OF SEGMENTATION RESEARCH

被引：24

作者：

DHALLA, NK

MAHATOO, WH

机构：

[1] J WALTER THOMPSON CO,NEW YORK,NY 10000

[2] MCMASTER UNIV,FAC BUSINESS,HAMILTON,ONTARIO,CANADA

来源：

关键词：

D O I：

10.2307/1251004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：34 / 41

页数：8

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