MARKETPLACE COMPETITION IN THE PERSONAL-COMPUTER INDUSTRY

被引：9

作者：

BRIDGES, E ^{[1
]}

ENSOR, KB ^{[1
]}

THOMPSON, JR ^{[1
]}

机构：

[1] RICE UNIV,DEPT STAT,HOUSTON,TX 77251

来源：

DECISION SCIENCES | 1992年 / 23卷 / 02期

关键词：

DECISION ANALYSIS; MARKETING MANAGEMENT; STATISTICAL TECHNIQUES; STOCHASTIC PROCESSES;

D O I：

10.1111/j.1540-5915.1992.tb00400.x

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

A decision regarding development and introduction of a potential new product depends, in part, on the intensity of competition anticipated in the marketplace. In the case of a technology-based product such as a personal computer (PC), the number of competing products may be very dynamic and consequently uncertain. We address this problem by modeling growth in the number of new PCs as a stochastic counting process, incorporating product entries and exits. We demonstrate how to use the resulting model to forecast competition five years in advance.

引用

页码：467 / 477

页数：11

共 14 条

[1] BIRTH-DEATH MODEL OF ADVERTISING AND PRICING [J].