MEASURING INFLUENCE IN ORGANIZATIONAL PURCHASE DECISIONS

被引:100
作者
SILK, AJ [1 ]
KALWANI, MU [1 ]
机构
[1] PURDUE UNIV,KRANNERT GRAD SCH MANAGEMENT,W LAFAYETTE,IN 47907
关键词
D O I
10.2307/3151617
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:165 / 181
页数:17
相关论文
共 47 条
[1]  
BAGOZZI RP, 1978, ORG BUYING BEHAVIOR, P100
[2]  
BELLIZZI JA, 1980, IND MARKET MANAG, V9, P137
[3]  
Bishop Y, 1975, DISCRETE MULTIVARIAT
[4]  
BONOMA TV, 1977, 77117 MARK SCI I REP
[5]  
Brand G.T., 1972, IND BUYING DECISION
[6]  
BUCKNER H, 1967, BRIT IND BUYS
[7]  
CALDER BJ, 1977, CONSUMER IND BUYING, P193
[8]   CONVERGENT AND DISCRIMINANT VALIDATION BY THE MULTITRAIT-MULTIMETHOD MATRIX [J].
CAMPBELL, DT ;
FISKE, DW .
PSYCHOLOGICAL BULLETIN, 1959, 56 (02) :81-105
[9]   STRIVING FOR RESPONSE ACCURACY - EXPERIMENTS IN NEW INTERVIEWING TECHNIQUES [J].
CANNELL, CF ;
OKSENBERG, L ;
CONVERSE, JM .
JOURNAL OF MARKETING RESEARCH, 1977, 14 (03) :306-315
[10]  
Choffray J., 1980, IND MARKET MANAG, V9, P331