POSTPONEMENT, SPECULATION AND THE STRUCTURE OF DISTRIBUTION CHANNELS

被引:161
作者
BUCKLIN, LP
机构
关键词
D O I
10.2307/3149333
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:26 / 31
页数:6
相关论文
共 10 条
[1]  
Alderson W., 1950, COST PROFIT OUTLOOK, V3
[2]  
Alderson W., 1957, MARKET BEHAV EXECUTI, P424
[3]   RHOCHREMATICS AND ORGANIZATIONAL ADJUSTMENTS [J].
BREWER, SH ;
ROSENZWEIG, J .
CALIFORNIA MANAGEMENT REVIEW, 1961, 3 (03) :52-71
[4]  
COX R, 1956, J MARKETING, V21, P55
[5]  
DAVIDSON WR, 1961, 1ST INT SEM MARK MAN, P85
[6]  
KNIGHT FH, 1921, RISK UNCERTAINTY PRO, P238
[7]  
MAGEE JF, 1960, HARVARD BUSINESS REV, V38, P97
[8]  
SHAW AW, 1912, Q J EC AUG, P727
[9]  
SMYKAY EW, 1961, PHYSICAL DISTRIBUTIO, pCH4
[10]  
VAILE RS, 1952, MARKETING AM EC, P149