FOLLOW-UP METHODS, QUESTIONNAIRE LENGTH, AND MARKET DIFFERENCES IN MAIL SURVEYS

被引：57

作者：

ROSCOE, AM

LANG, D

SHETH, JN

机构：

[1] AMER TEL & TELEGR CO,NEW YORK,NY 10000

[2] NYU,NEW YORK,NY

[3] CITY UNIV NEW YORK,BARUCH COLL,NEW YORK,NY

[4] UNIV ILLINOIS,COLL COMMERCE & BUSINESS ADM,URBANA,IL

来源：

关键词：

D O I：

10.2307/1250111

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：20 / 27

页数：8

共 8 条

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ECKLAND, BK .

[2]

ERDOS PL, 1970, PROFESSIONAL MAIL SU

HOCHSTIM, JR ;

ATHANASO.DA .

[4]

POTTER DR, 1972, QUESTIONNAIRES RESEA

[5]

ROSCOE AM, 1974, APPLICATIONS HYBRID

[6] RESEARCH ON MAIL SURVEYS [J].

SCOTT, C .

JOURNAL OF THE ROYAL STATISTICAL SOCIETY SERIES A-GENERAL, 1961, 124 (02) :143-195

[7]

Sudman S, 1974, RESPONSE EFFECTS SUR

[8]

WINER BJ, 1971, STATISTICAL PRINCIPL, P191