A BRAND SWITCHING MODEL WITH IMPLICATIONS FOR MARKETING STRATEGIES

被引：88

作者：

COLOMBO, RA ^{[1
]}

MORRISON, DG ^{[1
]}

机构：

[1] UNIV CALIF LOS ANGELES,ANDERSON GRAD SCH MANAGEMENT,LOS ANGELES,CA 90024

来源：

MARKETING SCIENCE | 1989年 / 8卷 / 01期

关键词：

D O I：

10.1287/mksc.8.1.89

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：89 / 99

页数：11

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