Image events, the public sphere, and argumentative practice: The case of radical environmental groups

Operating from the assumption that a primary dynamic of contemporary public argument involves the use of visual images the authors explore the argumentative possibilities of the 'image events' (staged protests designed for media dissemination) employed by radical ecology groups. In contextualizing their discussion, the authors offer an analysis of the contemporary conditions for argumentation by describing the character and operation of public communication, social problem creation, and public opinion formation in a massmediated public sphere. The authors argue that image events are a form of postmodern argumentative practice, a kind of oppositional argument that creates social controversy, and animates and widens possibilities for debate. They further suggest that image events are a postmodern form of argument involving acts of protest which deliver images as argumentative fragments. Employing the tools of traditional argument theory the authors describe how images are capable of offering unstated propositions and advancing indirect and incomplete claims in ways that function to block enthymemes and advance alternatives. In concluding, the authors discuss the implications of image events for our understanding of the public sphere and the possibilities for argumentation in a postmodern age. © 2003 Kluwer Academic Publishers.