Can weblogs cause the emergence of social intelligence?: causal model of intention to continue publishing weblog in Japan

This research was conducted to examine the psychological profiles of people who publish their weblogs on the Internet and the characteristics of their community. Weblogs can be defined as online sites, not owned by major corporations, which are frequently updated by one or more people. Weblogs provide an opportunity to develop communication through information sharing with other Internet users. Our particular focus is on authors of “informative” weblogs, who have a powerful desire to provide information and share their knowledge, rather than other weblog forms, such as “diary-like” weblogs, in which the authors have a more powerful need for self-disclosure and the resulting interactions. The results of online author surveys suggested that the system of weblog have many benefits for supporting knowledge community and the weblog authors were oriented to reciprocal information interchange and perceive much psychological benefits from it.