Innovative Internationalisation in New firms: Born Globals–the Swedish Case

During the past few years, the phenomenon of Born Globals has been highlighted in many studies. Such firms adopt a global approach right from their inception or very shortly thereafter. This behaviour challenges the traditional internationalisation models of slow and gradual development with respect to geographical markets and market entry modes. In this paper a conceptual framework is developed from earlier research and includes the factors: globalisation, entrepreneurs, networks, and industry. A survey showed that Born Globals were still very uncommon in Sweden. However, four Born Global firms were identified and analysed with the framework. It was concluded that the ongoing globalisation has made it easier to conduct Born Global strategies. However, active entrepreneurs, who recognised the global opportunities, were crucial for the implementation of these strategies, in which personal networks were used as tools.