A model of optimal advertising expenditures in a dynamic duopoly

被引：5

作者：

Espinosa M.P. ^{[1
]}

Mariel P. ^{[1
]}

机构：

[1] Universidad del País Vasco,

来源：

Atlantic Economic Journal | 2001年 / 29卷 / 2期

关键词：

International Economic; Public Finance; Differential Game; Efficient Outcome; Advertising Expenditure;

D O I：

10.1007/BF02299134

中图分类号：

学科分类号：

摘要：

This paper develops a dynamic model of oligopolistic advertising competition. The model is general enough to include predatory advertising and informative advertising as particular cases. The analysis is conducted in a differential game framework and compares the open-loop and feedback equilibria to the efficient outcome. It is found that for the informative advertising competition game, advertising levels are closer to the collusive outcomes in a feedback equilibrium. In the case of predatory advertising, expenditures are inefficiently high in a feedback equilibrium and the open-loop solution is more efficient.

引用

页码：135 / 161

页数：26

共 17 条

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