Evaluating the profitability of product bundling in the context of negotiations

被引:15
作者
Gal-Or, E [1 ]
机构
[1] Univ Pittsburgh, Pittsburgh, PA 15260 USA
关键词
D O I
10.1086/422435
中图分类号
F [经济];
学科分类号
02 ;
摘要
I develop a model to evaluate the profitability of product bundling in the context of negotiations between a monopolist and intermediaries that sell its products to consumers. I investigate whether the monopolist finds it feasible and advantageous to utilize product bundling to block negotiations between the intermediaries and a rival firm, which competes against the monopolist in a complementary market. My model demonstrates that bundling can be affected by intermediate bargaining power. Specifically, while the example I consider supports the profitability of product bundling when the monopolist sells its product directly to consumers, the existence of negotiations with intermediaries may reverse this result.
引用
收藏
页码:639 / 673
页数:35
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