Options for Formulating a Digital Transformation Strategy

被引：125

作者：

Hess, Thomas ^{[1
,2
]}

Matt, Christian ^{[2
]}

Benlian, Alexander ^{[3
]}

Wiesboeck, Florian ^{[2
]}

机构：

[1] Univ Munich, Informat Syst & Management, Marchioninistr 15, D-81377 Munich, Germany

[2] Univ Munich, Inst Informat Syst & New Media, Marchioninistr 15, D-81377 Munich, Germany

[3] Tech Univ Darmstadt, Informat Syst & E Serv, Darmstadt, Germany

来源：

MIS QUARTERLY EXECUTIVE | 2016年 / 15卷 / 02期

关键词：

D O I：

暂无

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

CIOs and other senior executives face the challenge of how to handle the opportunities and risks of digital transformation. To help managers address this challenge more systematically, we describe how three German media companies successfully approached digital transformation. Based on their experiences, we provide a list of 11 strategic questions and possible answers managers can use as guidelines when formulating a digital transformation strategy.

引用

页码：123 / 139

页数：17

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