Building customer trust in mobile commerce

Customer trust, which is crucial for the growth and success of mobile commerce, is discussed. Building customer trust is a complex process that involves technology and business practices as well as movement from initial trust formation to continuous trust development. Gaining customer trust involves consideration of its three components: competence trust, predictability trust and goodwill trust. From a customer's perspective, competence trust in e-commerce is built upon the Internet vendor's skills, expertise and operational abilities.