Retailer's pricing, credit and inventory policies for deteriorating items in response to temporary price/credit incentives

被引:72
作者
Arcelus, FJ
Shah, NH
Srinivasan, G
机构
[1] Univ New Brunswick, Fac Adm, Fredericton, NB E3B 5A3, Canada
[2] Gujarat Univ, Dept Math & Stat, Ahmedabad 380009, Gujarat, India
关键词
inventory; special sales; promotion incentives; marketing/inventory interface;
D O I
10.1016/S0925-5273(02)00269-4
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
It is the purpose of this paper to model the retailer's profit-maximizing retail promotion strategy, when confronted with a vendor's trade promotion offer of credit and/or price discount on the purchase of regular or perishable merchandise. At issue is the determination of the three main elements of the retailer's promotion strategy, namely (i) the size of the special order to be placed from the vendor, under the different types of possible trade incentives offered; (ii) the price and/or credit-terms incentives to be passed on to its own customers to stimulate demand on a temporary basis; and (iii) the quantity to be sold under these one-time-only conditions. (C) 2002 Elsevier Science B.V. All rights reserved.
引用
收藏
页码:153 / 162
页数:10
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