A simple model of advertising and subscription fees

被引：10

作者：

Baye, MR

Morgan, J

机构：

[1] Indiana Univ, Kelley Sch Business, Bloomington, IN 47405 USA

[2] Princeton Univ, Princeton, NJ 08544 USA

来源：

ECONOMICS LETTERS | 2000年 / 69卷 / 03期

关键词：

price dispersion; advertising;

D O I：

10.1016/S0165-1765(00)00313-X

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Traditional and modern mass media - such as television, newspapers, magazines, and Internet sites typically derive the bulk of their revenues from advertisements rather than subscriptions. We present a simple model that explains this phenomenon. (C) 2000 Elsevier Science S.A. All rights reserved.

引用

页码：345 / 351

页数：7