CONSUMER CULTURE THEORY (AND WE REALLY MEAN THEORETICS): DILEMMAS AND OPPORTUNITIES POSED BY AN ACADEMIC BRANDING STRATEGY

被引：77

作者：

Arnould, Eric ^{[1
]}

Thompson, Craig ^{[1
]}

机构：

[1] Univ Arizona, Norton Sch Family & Consumer Sci, Tucson, AZ USA

来源：

CONSUMER CULTURE THEORY | 2007年 / 11卷

关键词：

D O I：

10.1016/S0885-2111(06)11001-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：3 / 22

页数：20

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[Anonymous], 1996, The Twilight of Common Dreams: Why America is Wracked by Culture Wars

[8]

Appadurai A., 1996, Public Culture, P27, DOI DOI 10.1177/026327690007002017

[9] Consumer culture theory (CCT): Twenty years of research [J].

Arnould, EJ ;

Thompson, CJ .

ARNOULD, EJ ;

PRICE, LL .