Skewed Bidding in Pay-per-Action Auctions for Online Advertising

被引：29

作者：

Agarwal, Nikhil ^{[1
]}

Athey, Susan ^{[1
]}

Yang, David ^{[1
]}

机构：

[1] Harvard Univ, Dept Econ, Cambridge, MA 02138 USA

来源：

AMERICAN ECONOMIC REVIEW | 2009年 / 99卷 / 02期

关键词：

D O I：

10.1257/aer.99.2.441

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：441 / 447

页数：7

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