Predictors of online buying behavior

被引：363

作者：

Bellman, S

Lohse, GL

Johnson, EJ

机构：

[1] Univ Penn, Wharton Forum Elect Commerce, Philadelphia, PA 19104 USA

[2] Columbia Univ, Columbia Sch Business, New York, NY USA

来源：

COMMUNICATIONS OF THE ACM | 1999年 / 42卷 / 12期

关键词：

D O I：

10.1145/322796.322805

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

What personal characteristics predict whether or not people buy on the Net? Look for a "wired" lifestyle and time starvation, not demographics.

引用

页码：32 / 38

页数：7

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