The paradox of unsatisfying but stable relationships -: A look at German car suppliers

被引：25

作者：

Backhaus, K ^{[1
]}

Büschken, J ^{[1
]}

机构：

[1] Univ Munster, Inst Business Business Mkt, D-48143 Munster, Germany

来源：

JOURNAL OF BUSINESS RESEARCH | 1999年 / 46卷 / 03期

关键词：

D O I：

10.1016/S0148-2963(98)00037-X

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Conditions for relationship stability are discussed. Emphasis is put on the question of whether perceived satisfaction with relationships is a necessary prerequisite for relationship stability. We conclude on the basis of transactional cost analysis and empirical evidence from the German automotive industry that stable but unsatisfying relationships exist. We also discuss how opportunism effects long-term behavior of market participants. A model of relationships stability on that basis is developed. (C) 1999 Elsevier Science Inc. All rights reserved.

引用

页码：245 / 257

页数：13

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