Trading Away Wide Brands for Cheap Brands

被引：97

作者：

Dhingra, Swati ^{[1
]}

机构：

[1] London Sch Econ, Ctr Econ Performance, London WC2A 2AE, England

来源：

AMERICAN ECONOMIC REVIEW | 2013年 / 103卷 / 06期

关键词：

MULTIPRODUCT FIRMS; PRODUCT DIFFERENTIATION; INNOVATION; MODELS; LIBERALIZATION; HETEROGENEITY; EFFICIENCY; QUALITY; CHOICE; IMPACT;

D O I：

10.1257/aer.103.6.2554

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：2554 / 2584

页数：31

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