A Web marketing system with automatic pricing

被引：9

作者：

Abe, N

Kamba, T

机构：

[1] NEC Corp Ltd, C&C Syst Res Labs, Miyamae Ku, Kawasaki, Kanagawa 2168555, Japan

[2] NEC Corp Ltd, Human Media Res Labs, Miyamae Ku, Kawasaki, Kanagawa 2168555, Japan

来源：

COMPUTER NETWORKS | 2000年 / 33卷 / 1-6期

关键词：

electronic commerce; on-line marketing; automatic pricing; machine; learning; on-line learning;

D O I：

10.1016/S1389-1286(00)00071-2

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

We propose a new scheme of 'automatic pricing' for digital contents, and describe an implemented system as well as concrete pricing algorithms for it. Automatic pricing refers to a methodology of automatically setting sales prices to optimal prices, based on past prices and sales. In particular, we consider the case in which automatic pricing is done in order to maximize the profit of an on-line marketing site. We describe a demo site for on-line marketing with automatic pricing, which we call 'digiprice'. We will also describe the concrete pricing algorithms we employ in digiprice, and report on preliminary performance evaluation experiments we conducted using simulated data. The results of experimentation verify that our methods are practical in terms of both the speed of convergence to the optimal price and computational efficiency. (C) 2000 Published by Elsevier Science B.V. All rights reserved.

引用

页码：775 / 788

页数：14

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