AN EMPIRICAL STUDY OF USER ACCEPTANCE OF FEE-BASED ONLINE CONTENT

被引：3

作者：

Choi, Jeongil ^{[1
]}

Lee, Sang M. ^{[2
]}

Ribeiro Soriano, Domingo ^{[3
]}

机构：

[1] Soongsil Univ, Seoul 156743, South Korea

[2] Univ Nebraska, Lincoln, NE 68588 USA

[3] Univ Valencia, Valencia, Spain

来源：

JOURNAL OF COMPUTER INFORMATION SYSTEMS | 2009年 / 49卷 / 03期

关键词：

Customer Acceptance; E-Business; Fee-based Services; Online Content; INFORMATION-TECHNOLOGY; PERCEIVED USEFULNESS; INVESTMENT MODEL; COMMITMENT; SATISFACTION; ADOPTION; EXTENSION; USAGE; IMPLEMENTATION; ALTERNATIVES;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Despite the fee-based online content's popularity and potential for extensive growth, its service provision as a business model is struggling to establish itself. This study is intended to identify the factors that influence Customers' adoption of the fee-based online content services. Based on theories and findings from various fields, this study attempts to answer the following questions: (1) Does cost really matter in adopting the fee-based online content services?; (2) What are salient factors that explain customer adoption of online content services provision?; and (3) How are the characteristics between user groups different according to the type of online content? This study surveyed Internet users in Korea which has the highest Internet penetration rate in the world. The results of this empirical study indicate that the existence of an alternative free online content service and case of use do not significantly affect customers' adoption of fee-based online content. Thus. online content providers need to segment buyers according to their needs and preferences, and execute their focused market strategy. Finally this paper provides a detailed account of how customers perceive and accept fee-based online content services.

引用

页码：60 / 70

页数：11

共 51 条

[1] PERCEIVED USEFULNESS, EASE OF USE, AND USAGE OF INFORMATION TECHNOLOGY - A REPLICATION [J].

ADAMS, DA ;

NELSON, RR ;

TODD, PA .

MIS QUARTERLY, 1992, 16 (02) :227-247

[2] THE THEORY OF PLANNED BEHAVIOR [J].

AJZEN, I .

ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 1991, 50 (02) :179-211

[3] PREDICTION OF GOAL-DIRECTED BEHAVIOR - ATTITUDES, INTENTIONS, AND PERCEIVED BEHAVIORAL-CONTROL [J].

AJZEN, I ;

MADDEN, TJ .

JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY, 1986, 22 (05) :453-474

[4]

Ajzen I., 1985, UNDERSTANDING ATTITU, P11, DOI DOI 10.1007/978-3-642-69746-3_2

[5] THE MEASUREMENT AND ANTECEDENTS OF AFFECTIVE, CONTINUANCE AND NORMATIVE COMMITMENT TO THE ORGANIZATION [J].

ALLEN, NJ ;

MEYER, JP .

JOURNAL OF OCCUPATIONAL PSYCHOLOGY, 1990, 63 (01) :1-18

[6] AN EMPIRICAL-STUDY OF THE IMPACT OF USER INVOLVEMENT ON SYSTEM USAGE AND INFORMATION SATISFACTION [J].

BAROUDI, JJ ;

OLSON, MH ;

IVES, B .

COMMUNICATIONS OF THE ACM, 1986, 29 (03) :232-238

[7]

Benbasat I., 2005, J ASSOC INF SYST, V6, P72, DOI [DOI 10.17705/1JAIS.00065, https://doi.org/10.17705/1jais.00065]

[8] Understanding information systems continuance: An expectation-confirmation model [J].

Bhattacherjee, A .

MIS QUARTERLY, 2001, 25 (03) :351-370

[9] INFORMATION TECHNOLOGY IMPLEMENTATION RESEARCH - A TECHNOLOGICAL DIFFUSION APPROACH [J].

COOPER, RB ;

ZMUD, RW .

MANAGEMENT SCIENCE, 1990, 36 (02) :123-139

[10]

Cronbach L. J., 1971, Educational Measurement, V2nd, P443, DOI DOI 10.1037/14353-009

← 1 2 3 4 5 6 →