A relationship customer typology

被引：132

作者：

Reynolds, KE

Beatty, SE

机构：

[1] Univ Cent Florida, Coll Business Adm, Orlando, FL 32816 USA

[2] Univ Alabama, Coll Commerce & Business Adm, Tuscaloosa, AL 35487 USA

来源：

JOURNAL OF RETAILING | 1999年 / 75卷 / 04期

关键词：

D O I：

10.1016/S0022-4359(99)00016-0

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Focusing on retail clothing salesperson-customer relationships, we develop a relationship customer typology based on specific consumer characteristics related to the maintenance of these relationships. We then profile the different relationship customer types in terms of demographics and also important retail consequences-satisfaction, loyalty, purchases, word of mouth, and relationship benefits valued. Implications and recommendations for retailers are discussed.

引用

页码：509 / 523

页数：15

共 28 条

[1] Customer sales associate retail relationships [J].