Funders' positive affective reactions to entrepreneurs' crowdfunding pitches: The influence of perceived product creativity and entrepreneurial passion

被引：347

作者：

Davis, Blakley C. ^{[1
]}

Hmieleski, Keith M. ^{[2
]}

Webb, Justin W. ^{[3
]}

Coombs, Joseph E. ^{[1
]}

机构：

[1] Virginia Commonwealth Univ, Dept Management, 301 West Main St, Richmond, VA 23284 USA

[2] Texas Christian Univ, Dept Management Entrepreneurship & Leadership, TCU Box 298530, Ft Worth, TX 76129 USA

[3] Univ North Carolina Charlotte, Dept Management, Friday Bldg 308A, Charlotte, NC 28223 USA

来源：

JOURNAL OF BUSINESS VENTURING | 2017年 / 32卷 / 01期

关键词：

Positive affect; Affective events theory; Crowdfunding; Creativity; Passion; EMOTIONAL CONTAGION; PROCEDURAL JUSTICE; MULTILEVEL MODELS; BUSINESS ANGELS; PERFORMANCE; MOOD; ATTITUDES; BEHAVIOR; INNOVATIVENESS; ATTRACTIVENESS;

D O I：

10.1016/j.jbusvent.2016.10.006

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study draws upon affective events theory, research regarding funders' perceptions, and research regarding expectation alignment between products and their presenters to develop and test an indirect effects model of crowdfunding resource allocation decisions. To test our hypothesized relationships, we drew upon a sample of 102 participants who each assessed ten different product pitches made by ten different entrepreneurs. Results from the study indicate that perceived product creativity is positively related to crowdfunding performance, both directly and indirectly, via positive affective reactions of prospective funders. Moreover, we find the indirect effect of product creativity is contingent upon the extent to which funders perceive an entrepreneur to be passionate, such that perceived entrepreneurial passion increases the positive nature of the indirect effect. Implications for future theory development, empirical research and implications for practitioners are discussed as well. (C) 2016 Elsevier Inc. All rights reserved.

引用

页码：90 / 106

页数：17

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