DOES BEHAVIOUR-BASED PRICE DISCRIMINATION FOSTER FIRMS' DIFFERENTIATION?

被引：4

作者：

Colombo, Stefano ^{[1
]}

机构：

[1] Univ Cattolica Sacro Cuore, Largo A Gemelli 1, I-20123 Milan, Italy

来源：

BULLETIN OF ECONOMIC RESEARCH | 2016年 / 68卷

关键词：

behaviour-based price discrimination; firms' positioning; CUSTOMER RECOGNITION; COMPETITION; LOCATION; MODEL; INFORMATION; STABILITY; QUALITY; MARKETS; DEMAND; REWARD;

D O I：

10.1111/boer.12083\

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We study the impact of behaviour-based price discrimination on the incentive of the firms to differentiate their products. We consider both 'standard' and 'extreme' behaviour-based price discrimination: the latter always reduces the incentive to differentiate with respect to uniform pricing, while the former fosters differentiation if the consumers are sufficiently forward-looking and/or the firms are sufficiently myopic.

引用

页码：S111 / S122

页数：12

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