Analysis of pricing strategies for e-business companies providing information goods and services

被引：39

作者：

Lee, Kang Bae

Yu, Sungyeol

Kim, Seong Jun

机构：

[1] Dong A Univ, Coll Business Adm, Div Management Informat Sci, Pusan 604714, South Korea

[2] Catholis Univ Pusan, Sch Business Adm, Pusan 609757, South Korea

[3] Kangnung Natl Univ, Dept Ind Engn, Kangnung 210702, South Korea

来源：

COMPUTERS & INDUSTRIAL ENGINEERING | 2006年 / 51卷 / 01期

关键词：

pricing; quality; Internet; e-business; free goods; versioning; information and services;

D O I：

10.1016/j.cie.2006.06.014

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

In this paper, we introduce a mathematical model to analyze pricing and service quality strategies for e-business companies providing information services to customers. The basic strategy considered in this paper is that a monopolistic e-business company provides free services to try to earn a profit by developing premium goods or services to market created by their free goods or services. It is a kind of versioning strategy where lower quality versions of information goods are provided free. And a direct network effect was also considered. And we tried to find the profit maximizing strategies for monopolistic e-business companies. As a result, the optimal quality and price for the premium goods or services can be obtained at the same level of the intensity of the direct network effect. And the exact term related with the network externality is derived and insights are demonstrated through numerical explorations. (c) 2006 Elsevier Ltd. All rights reserved.

引用

页码：72 / 78

页数：7

共 9 条

[1] Bundling and competition on the Internet [J].