Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces

被引：1068

作者：

Alba, J ^{[1
]}

Lynch, J ^{[1
]}

Weitz, B ^{[1
]}

Janiszewski, C ^{[1
]}

Lutz, R ^{[1
]}

Sawyer, A ^{[1
]}

Wood, S ^{[1
]}

机构：

[1] DUKE UNIV,DURHAM,NC 27706

来源：

JOURNAL OF MARKETING | 1997年 / 61卷 / 03期

关键词：

D O I：

10.2307/1251788

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The authors examine the implications of electronic shopping for consumers, retailers, and manufacturers. They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings. They examine these advantages as a function of typical consumer goals and the types of products and services being sought and offer conclusions regarding consumer incentives and disincentives to purchase through interactive home shopping vis-a-vis traditional retail formats. The authors discuss implications for industry structure as they pertain to competition among retailers, competition among manufacturers, and retailer-manufacturer relationships.

引用

页码：38 / 53

页数：16

共 88 条

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