BEHAVIORAL STRATEGY

被引:444
作者
Powell, Thomas C. [1 ,2 ]
Lovallo, Dan [3 ]
Fox, Craig R. [4 ]
机构
[1] Univ Oxford, Said Business Sch, Oxford OX1 1HP, England
[2] St Hughs Coll, Oxford, England
[3] Univ Sydney, Sydney, NSW 2006, Australia
[4] Univ Calif Los Angeles, Anderson Sch Management, Los Angeles, CA USA
关键词
behavioral strategy; psychology; cognition; judgment; decision making; DECISION-MAKING; SOCIAL IDENTITY; COGNITIVE SIMPLIFICATION; COMPETITIVE ADVANTAGE; RANDOM-WALKS; RISK-TAKING; ORGANIZATIONS; PERSPECTIVE; PERFORMANCE; MANAGERIAL;
D O I
10.1002/smj.968
中图分类号
F [经济];
学科分类号
02 ;
摘要
Behavioral strategy merges cognitive and social psychology with strategic management theory and practice. Despite much progress, the aims and boundaries of behavioral strategy remain unclear. In this paper we define behavioral strategy and identify the main unsolved problems. We propose a unifying conceptual framework for behavioral strategy and conclude by introducing the papers of the Special Issue on the Psychological Foundations of Strategic Management. Copyright (C) 2011 John Wiley & Sons, Ltd.
引用
收藏
页码:1369 / 1386
页数:18
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