Optimal production, and marketing planning

This paper presents an integrated production, marketing and inventory model which determines the production lot size, marketing expenditure and product's selling price. Our model is highly nonlinear and non-convex and cannot be solved directly. Therefore, Geometric Programming (GP) is used to locate the optimal solution of the proposed model. In our GP implementation, we use a transformed dual problem in order to reduce the model to an optimization of an unconstrained problem in a single variable and the resulting problem is solved using a simple line search. We analyze the solution in different cases in order to study the behaviour of the model and for each case, a numerical example is used to demonstrate the implementation of our analysis.