A case study of Korean outbound travelers' destination images by using correspondence analysis

被引:106
作者
Chen, JS [1 ]
机构
[1] Virginia Polytech Inst & State Univ, Dept Hospitality & Tourism Management, Blacksburg, VA 24061 USA
关键词
tourist image; designative image; evaluative image; correspondence analysis;
D O I
10.1016/S0261-5177(00)00066-2
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
This study delineates destination-country images perceived by Korean travelers to Asia/Pacific, North America, and Europe, respectively. The results from the frequency analysis show that travelers to Asia/Pacific and North America felt their travel destinations: possessed an "adventurrsome" image, while those who traveled to Europe perceived it had "many interesting places". To further reveal the unique images of Asia/Pacific, North America, and Europe, a correspondence analysis on 17 image attributes was employed. Various suggestions are provided to help practitioners launch effective strategies to entice future tourist demand, as well as meeting needs concerning the study of "image". (C) 2001 Elsevier Science Ltd. All rights reserved.
引用
收藏
页码:345 / 350
页数:6
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