Learning from the behavior of others: Conformity, fads, and informational cascades

被引:960
作者
Bikhchandani, S [1 ]
Hirshleifer, D
Welch, I
机构
[1] Univ Calif Los Angeles, Anderson Grad Sch Management, Los Angeles, CA 90024 USA
[2] Univ Michigan, Sch Business, Ann Arbor, MI 48109 USA
关键词
D O I
10.1257/jep.12.3.151
中图分类号
F [经济];
学科分类号
02 ;
摘要
Learning by observing the past decisions of others can help explain some otherwise puzzling phenomena about human behavior. For example, why do people tend to converge on similar behavior? Why is mass behavior prone to error and fads? The authors argue that the theory of observational learning, and particularly of informational cascades, has much to offer economics, business strategy, political science, and the study of criminal behavior.
引用
收藏
页码:151 / 170
页数:20
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