Are Vietnamese farmers concerned with their relative position in society?

This paper examines the attitude towards relative position or status among rural households in Vietnam. On average, respondents show rather weak preferences for relative position. Possible explanations are the emphasis on the importance of equality and that villagers are very concerned with how the local community perceives their actions. We also investigate what influences the concern for relative position and find, among other things, that if anyone from the household is a member of the Peoples Committee then the respondent is more concerned with the relative position.