共 16 条
[1]
Cooper R.G., 2001, PORTFOLIO MANAGEMENT
[2]
Cooper R.G., 1998, Product Leadership: Creating and Launching Superior New Products
[3]
Cooper R.G., 1998, EUR MANAG J, V16, P1
[5]
Overhauling the new product process
[J].
INDUSTRIAL MARKETING MANAGEMENT,
1996, 25 (06)
:465-482
[9]
COOPER RG, 1990, MONOGRAPH AM MARKETI