Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion

被引：129

作者：

Aral, Sinan ^{[1
]}

机构：

[1] NYU, Leonard N Stern Sch Business, New York, NY 10012 USA

来源：

MARKETING SCIENCE | 2011年 / 30卷 / 02期

基金：

美国国家科学基金会;

关键词：

social networks; peer influence; behavioral contagion; NETWORK; INNOVATION; IDENTIFICATION; ADOPTION;

D O I：

10.1287/mksc.1100.0596

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

I suggest five broad directions for future research on social influence and opinion leadership that could, if appropriately addressed, dramatically improve how we conceptualize and manage social contagions in a variety of domains.

引用

页码：217 / 223

页数：7

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