The digital transformation of Traditional Businesses

被引：6

作者：

Andal-Ancion, A ^{[1
]}

Cartwright, PA

Yip, GS

机构：

[1] Ascension, London, England

[2] BearingPoint, Paris, France

[3] London Business Sch, London NW1 4SA, England

来源：

MIT SLOAN MANAGEMENT REVIEW | 2003年 / 44卷 / 04期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The potential for new information technologies such as broadband networks, mobile communications and the Internet to transform businesses often goes unrealized because companies have no clear guidelines on when and how to best employ them. To help managers make that determination, the authors identify 10 specific drivers on the basis of their research at 20 large North American and European companies, including easyJet, Toys "R" Us and Eastman Chemical Co.

引用

页码：34 / +

页数：9

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