Souvenir buying intentions for self versus others

This research examines what influences tourists who want to purchase three categories of souvenirs and who are considering purchases for themselves vs, as gifts for family and friends. Female tourists traveling to Mexico completed a questionnaire and responded to photographic stimuli of three Mexican textile products. Findings suggested that the relationship between purchase intentions and some significant predictors, such as previous travel experience and attitude toward souvenirs, were affected by souvenir categories. However, the relationships were little influenced by the situational variable of buying for oneself vs. for others. When ethnic and recreational tourists were compared, relatively few differences were discovered. (C) 2001 Elsevier Science Ltd. All rights reserved.