Coordination of pricing and multi-period production for constant priced goods

被引:53
作者
Gilbert, SM [1 ]
机构
[1] Case Western Reserve Univ, Weatherhead Sch Management, Cleveland, OH 44106 USA
关键词
production; pricing; coordination of marketing and operations decisions;
D O I
10.1016/S0377-2217(98)00042-3
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
This paper addresses the problem of jointly determining a single price and production schedule for a product with seasonal demand, Under the assumption that the ratio of the demands in any two periods does not depend upon the price at which the product is offered, we develop a procedure that guarantees an optimal solution. Perhaps more importantly, however, our model provides insight into the manner in which the firm's production cost increases with the intensity of total demand. (C) 1999 Elsevier Science B.V, All rights reserved.
引用
收藏
页码:330 / 337
页数:8
相关论文
共 7 条
[1]  
Eliashberg J., 1993, Hand- books in operations research and management science, V5, P827
[2]   OPTIMAL DYNAMIC PRICING OF INVENTORIES WITH STOCHASTIC DEMAND OVER FINITE HORIZONS [J].
GALLEGO, G ;
VANRYZIN, G .
MANAGEMENT SCIENCE, 1994, 40 (08) :999-1020
[3]   JOINT PRICING AND INVENTORY DECISIONS FOR CONSTANT PRICED ITEMS [J].
KUNREUTHER, H ;
SCHRAGE, L .
MANAGEMENT SCIENCE SERIES A-THEORY, 1973, 19 (07) :732-738
[4]   PRICE-PRODUCTION DECISIONS WITH DETERMINISTIC DEMAND [J].
THOMAS, J .
MANAGEMENT SCIENCE SERIES A-THEORY, 1970, 16 (11) :747-750
[5]   DYNAMIC VERSION OF THE ECONOMIC LOT SIZE MODEL [J].
WAGNER, HM ;
WHITIN, TM .
MANAGEMENT SCIENCE, 1958, 5 (01) :89-96
[6]  
WAGNER HM, 1960, NAVAL RES LOGIST Q, V7, P7
[7]  
WAGNER HM, 1958, NAV RES LOG, V5, P53