The durability of anchoring effects

Recent research suggests that judgmental anchoring is mediated by a selective increase in the accessibility of knowledge about the judgmental target. Anchoring thus constitutes one instance of the judgmental effects of increased knowledge accessibility. Such knowledge accessibility effects have repeatedly been demonstrated to be fairly durable, which suggests that the effects of judgmental anchoring may also persist over time. Consistent with this assumption, three experiments demonstrate that judgmental anchors influence judgment even if they were present one week before the critical judgment is made. In fact, the magnitude of anchoring was found to remain undiminished over this period of time. Copyright (C) 2001 John Wiley, & Sons, Ltd.