How Big Old Companies Navigate Digital Transformation

被引：54

作者：

Sebastian, Ina M. ^{[1
]}

Ross, Jeanne W. ^{[1
]}

Beath, Cynthia ^{[2
]}

Mocker, Martin ^{[1
,3
]}

Moloney, Kate G. ^{[1
]}

Fonstad, Nils O. ^{[1
]}

机构：

[1] MIT, Sloan Ctr Informat Syst Res, Cambridge, MA 02139 USA

[2] Univ Texas Austin, McCombs Sch Business, Austin, TX 78712 USA

[3] Reutlingen Univ, Informat Syst, ESB Business Sch, Reutlingen, Germany

来源：

MIS QUARTERLY EXECUTIVE | 2017年 / 16卷 / 03期

关键词：

INFORMATION-SYSTEMS; CONNECTED PRODUCTS; STRATEGY; SMART;

D O I：

暂无

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

New digital technologies present both game-changing opportunities for-and existential threats to-companies whose success was built in the pre-digital economy. This article describes our findings from a study of 25 companies that were embarking on digital transformation journeys. We identified two digital strategies-customer engagement and digitized solutions-that provide direction for a digital transformation. Two technology-enabled assets are essential for executing those strategies: an operational backbone and a digital services platform. We describe how a big old company can combine these elements to navigate its digital transformation.(1, 2)

引用

页码：197 / 213

页数：17

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