Information Systems Strategy Theory, Practice, and Challenges for Future Research

The paper depicts the current state of IS strategy research with the aim of identifying research needs as well as appropriate ways to study IS strategy in the future. To this end, the paper introduces the results of an extensive analysis of academic literature on IS-strategy. In addition, it sheds light on current practice as uncovered in case-study research and through in-depth interviews with IS strategy professionals. A comparison reveals that the issues prevalent in practice and the ones traditionally focused on in the academic debate on IS strategy often vary considerably. A conspicuous attempt to fill this is the so-called "Strategizing" framework put forward by Robert Galliers. This framework, which is receiving increasing attention in the current academic debate, calls for a practice turn in IS strategy research in that it treats strategy as something people or, more precisely, IS strategists do. In addition, by identifying the challenges and problems IS strategists are faced with, the framework intends to better reflect the new planning conditions which are often seen as characteristics of the information age. The framework distinguishes three general problem domains of IS strategizing: exploration, exploitation, as well as implementation and change management.