Navigating the new product development process

被引:74
作者
Tzokas, N [1 ]
Hultink, EJ
Hart, S
机构
[1] Univ E Anglia, Sch Management, Norwich NR4 7TJ, Norfolk, England
[2] Delft Univ Technol, Fac Ind Design Engn, Dept Prod Innovat & Management, NL-2628 CE Delft, Netherlands
[3] Univ Strathclyde, Dept Mkt, Glasgow G4 0RQ, Lanark, Scotland
关键词
NPD gates; evaluation criteria; weights;
D O I
10.1016/j.indmarman.2003.09.004
中图分类号
F [经济];
学科分类号
02 ;
摘要
The quest for success in new product development (NPD) requires management to navigate complex processes. This study presents empirical evidence of the evaluative criteria used by well-experienced NPD managers from the UK and the Netherlands to control performance at different gates of the NPD process. The emerging usage patterns suggest that these criteria are aligned to the specific requirements of each stage in the process. This allows for detection of problems and initiation of adjustments that increase the chance for overall success of the new product. Based on these findings, recommendations are provided for managers to safeguard strategically the performance of their NPD efforts. (C) 2003 Elsevier Inc. All rights reserved.
引用
收藏
页码:619 / 626
页数:8
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