IT as enabler of sustainable farming: An empirical analysis of farmers' adoption decision of precision agriculture technology

被引:332
作者
Aubert, Benoit A. [1 ]
Schroeder, Andreas
Grimaudo, Jonathan [2 ]
机构
[1] HEC Montreal, Montreal, PQ H3T 2A7, Canada
[2] Accenture Canada, Montreal, PQ MK18 1EG, Canada
关键词
Precision agriculture; Sustainable farming; Adoption; Characteristics of innovation; Technology acceptance; INFORMATION-TECHNOLOGY; PERCEIVED EASE; ACCEPTANCE MODEL; USER ACCEPTANCE; SUPPORT-SYSTEM; INNOVATION; BUSINESS; DETERMINANTS; INTERNET; INDUSTRY;
D O I
10.1016/j.dss.2012.07.002
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
Precision agriculture (PA) describes a suite of IT based tools which allow farmers to electronically monitor soil and crop conditions and analyze treatment options. This study tests a model explaining the difficulties of PA technology adoption. The model draws on theories of technology acceptance and diffusion of innovation and is validated using survey data from farms in Canada. Findings highlight the importance of compatibility among PA technology components and the crucial role of farmers' expertise. The model provides the theoretical and empirical basis for developing policies and initiatives to support PA technology adoption. (C) 2012 Elsevier B.V. All rights reserved.
引用
收藏
页码:510 / 520
页数:11
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