A Comprehensive Review of Multimarket Competition Research

被引：93

作者：

Yu, Tieying ^{[1
]}

Cannella, Albert A., Jr. ^{[2
]}

机构：

[1] Boston Coll, Carroll Sch Management, Chestnut Hill, MA 02467 USA

[2] Arizona State Univ, Tempe, AZ 85287 USA

来源：

JOURNAL OF MANAGEMENT | 2013年 / 39卷 / 01期

关键词：

competitive dynamics; competitor analysis; industrial economics; MULTI-MARKET CONTACT; MUTUAL FORBEARANCE; STRATEGIC SIMILARITY; DYNAMICS; RIVALRY; ENTRY; DIVERSIFICATION; PERFORMANCE; SPHERES; INTERDEPENDENCE;

D O I：

10.1177/0149206312462456

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Our study summarizes the state of knowledge on the topic of multimarket competition. We classify the current research into four broad themes: (1) the antecedents of multimarket contact (MMC), (2) the outcomes of MMC, (3) the contingencies that moderate the mutual forbearance hypothesis, and (4) extensions beyond traditional multimarket competition research. We also highlight several areas and research questions that we believe will be particularly promising for future research.

引用

页码：76 / 109

页数：34

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