Green marketing and its impact on supply chain management in industrial markets

被引：137

作者：

Chan, Hing Kai ^{[1
]}

He, Hongwei ^{[2
]}

Wang, William Y. C. ^{[3
]}

机构：

[1] Univ E Anglia, Norwich Business Sch, Norwich NR4 7TJ, Norfolk, England

[2] Univ Warwick, Warwick Business Sch, Mkt & Strategy Grp, Coventry CV4 7AL, W Midlands, England

[3] Auckland Univ Technol, Dept Business Informat Syst, Auckland, New Zealand

来源：

INDUSTRIAL MARKETING MANAGEMENT | 2012年 / 41卷 / 04期

关键词：

Sustainability; Green marketing; Green supply chain; Industrial marketing; CORPORATE ENVIRONMENTALISM; REVERSE LOGISTICS; PERFORMANCE; INNOVATION; PRODUCT; PERSPECTIVE; INTEGRATION; ADVANTAGE; STRATEGY; SYSTEMS;

D O I：

10.1016/j.indmarman.2012.04.002

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Green marketing and green supply chain have been drawing the attention of both academics and practitioners in the recent decade. However, no holistic framework has been developed on how to build green industrial brands and industrial corporate brands. Whether or not sustainable/green supply chains can be integrated with green industrial marketing in building greener organizations and industrial brands is still unclear. In addition, little is known on the factors on green new industrial product development or how green new industrial products are adopted by organizations. Furthermore, we know little of whether and how green supply chain enables green new industrial product development. This special issue aims at reflecting the most recent advances on green industrial marketing, green/sustainable supply chains and their interplay in green industrial branding, and to explore future research directions. The guest editors hope that the solicited papers can provide insights on the impacts of sustainable or green supply chains on marketing theory in industrial and business-to-business markets. (C) 2012 Elsevier Inc. All rights reserved.

引用

页码：557 / 562

页数：6

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