Strategy archetypes for digital transformation: Defining meta objectives using business process management

被引：184

作者：

Fischer, Marcus ^{[1
]}

Imgrund, Florian ^{[1
]}

Janiesch, Christian ^{[1
,2
]}

Winkelmann, Axel ^{[1
]}

机构：

[1] Univ Wurzburg, Sanderring 2, D-97070 Wurzburg, Germany

[2] Tech Univ Dresden, Helmholtzstr 10, D-01069 Dresden, Germany

来源：

INFORMATION & MANAGEMENT | 2020年 / 57卷 / 05期

关键词：

Digital transformation; Business process management; Interview study; Meta objective; Strategy archetype; CHALLENGES; INTERVIEW; LESSONS; FIRMS;

D O I：

10.1016/j.im.2019.103262

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Digital transformation dominates the practical and scientific discourse. Still, many companies do not have a clear plan on how to approach it. Particularly, small- and medium-sized enterprises struggle to initiate their digital journey as they lack resources and expertise. In response, we examine how five companies use business process management (BPM) to implement digital transformation. We perform a qualitative interview study, and analyze the capabilities of BPM based on six requirements of digital transformation. Thereby, we carve out 17 recommendations, which must be adapted according to companies' meta objectives. We derive three strategy archetypes to serve as implementation blueprints.

引用

页数：13

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