Institutional evolution and change: Environmentalism and the US chemical industry

This study measured changes in the constituency of an organizational field centered around the issue of corporate environmentalism in the period 1960-93, correlating those changes with the institutions adopted by the U.S. chemical industry to interpret the issue. The article develops the ideas that fields form around issues, not markets or technologies; within fields, competing institutions may simultaneously exist; as institutions evolve, connections between their regulative, normative, and cognitive aspects arise; and field-level analyses can reveal the cultural and institutional origins of organizational impacts on the natural environment.