Issues and opportunities in new product development: An introduction to the special issue

被引：341

作者：

Wind, J ^{[1
]}

Mahajan, V ^{[1
]}

机构：

[1] UNIV TEXAS,CENTENNIAL CHAIR BUSINESS,AUSTIN,TX 78712

来源：

关键词：

D O I：

10.2307/3152060

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 12

页数：12

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[8]

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[9]

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[10]

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